Product ID: PMPHDR
Control Number: 7498228
Philip Morris Playhouse 9 Episodes
Philip Morris Playhouse was a long-running and star-studded old-time radio anthology series that presented dramatic plays, thrillers, romances, and mysteries in a compact and fast-paced format. Sponsored by the Philip Morris Tobacco Company, the series became known for its top-tier Hollywood talent, high production values, and suspenseful storytelling. Though often leaning toward crime and melodrama, the show also included a range of genres, offering compelling stories performed by major film and radio stars.
Glamorous, dramatic, and consistently entertaining, Philip Morris Playhouse was a staple of prestige commercial radio, merging brand recognition with polished theatrical storytelling.
The Stars
The series featured an impressive roster of Hollywood and radio stars, including:
– Fred MacMurray
– Ida Lupino
– Dan Duryea
– Elliott Lewis
– Lurene Tuttle
– Joseph Cotten
Each week featured a different star in a new story, with many episodes highlighting dramatic range or casting actors in roles different from their usual screen personas.
Key Dates
• Philip Morris Playhouse originally premiered on CBS Radio in 1939, and ran in multiple versions and revivals through 1953.
• The show aired in a 30-minute weekly format, with different broadcast nights across its various runs.
• A notable revival began in 1948, featuring stronger production and more prominent stars, continuing into the early 1950s.
Other Information
Episodes ranged in tone from noir-style mysteries and crime thrillers to intense romantic dramas and emotional character studies. The format often emphasized a twist ending or a moment of moral reckoning, making it appealing to fans of compact, satisfying storytelling.
The program was produced with cinematic flair, featuring dramatic musical cues, rich sound design, and taut scripts tailored for 30-minute runtime. The sponsor’s tagline—“Call for Philip Morris!”—became one of the most famous advertising catchphrases of the era and was often woven directly into the program’s intros and outros.
The series was known not only for its entertainment value but also for introducing dramatic talent to radio or offering established stars an opportunity to try new kinds of roles. It shared similarities with other sponsor-led anthology series like Camel Screen Guild Theater and Lux Radio Theater, though often with a grittier or more suspenseful tone.
Today, Philip Morris Playhouse is remembered as one of the most successful brand-associated dramatic anthologies of radio’s golden age—an engaging showcase of compact storytelling enhanced by big-name performances and sharp direction.
This collection comes preloaded on a USB stick, allowing you to easily transfer all episodes to the device of your choice. Enjoy seamless playback a perfect blend of vintage charm and modern convenience.
Suggested Retail Price: $12.49
Mice Price: $9.69
Length: 10
Width: 9
Weight: 0.0500 pounds
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